Will the date window of the black case Bull models be white on black or black on white?
Easy answer: white on black. Much better as many backers pointed out. So we will do just that. Last updated: Tue, Aug 4 2015 2:55 pm EDT
Is the paint in the ceramic bezel luminous paint or regular paint?
The white/red/yellow paint that gives contrast in the ceramic bezel is regular paint, not luminous paint. It would light up like a X-mas tree and we do not think it would look right. We might experiment with the idea in the future but not at the start. The black bezel simply has no paint. It is a black ceramic “O” which has been cnc’ed in its shape. As if that isn’t awesome enough… ;-) Last updated: Thu, Aug 6 2015 6:30 pm EDT
How did you arrive at your brand name “Stuckx”?
We will start by making fun of it ourselves before someone else does. Stuckx Suckx is a nice one. Movements being “Stuck” another…. F@ck Stuckx: yeah, why not? The reality is simple. Looking for a suitable brand name you go through the motions. Taking your own name, the kids’ names, translating your name in English, looking at myths, mythical figures, old names to do with time… And I found some cool ones but couldn’t relate it to myself and my vision. Many were being used already by the way. I also looked at 70’s TV shows like Starsky and Hutch to get inspiration. Looked at Marvel Comic characters and somehow (the exact process is a black box even to me) arrived at “Stuckx” amongst some others that gave me a 70’s “vibe”. I let it sink in for a few days and starting checking availability of the URL/Facebook page names/International brand database. It appeared that STUCKX was the most original one and could actually be used. Then I wondered. Will people like it, will they make word jokes? Yeah, they probably would. I tested with some good friends, got mixed reactions, meaning it would be down to me, myself and I to decide. Then I checked some brand names that we all know and feel familiar with now, but tried to look at them from a “fresh” perspective. IWC actually is a pretty lousy name, Jaeger leCoultre complicated…. KADLOO, Stowa, KOBOLD, Stolas, Buran, Zuriner, Montrek, Serket, GaGa….. if you look at many they only make sense because you understand what they do and do it well (or at least have been doing it for some time). Some people making watches just have cool names like Sarpaneva. The name itself is not what determines success. People apparently can get used to it. Kodak, Staedtler, Pfizer…you get my drift. I decided to follow my gut feeling. The design of the logo with the added “X” also doubling as styled hour glass made me feel certain. This looks like something a 70’s action hero would put on his chest. See there my actual wish: We want to be the action hero in the watch world. Fight the bad guys. Make you smile. Be bold. The Stuckx name got stuck in my mind. My beautiful baby. And I am sticking to it. Last updated: Wed, Aug 5 2015 7:25 pm EDT
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